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Services & Packages
Abi Lee Designs creates branding and illustrations for businesses globally. We would be a perfect match if you want to level up your business and invest in phenomenal strategic branding & you like my style and are ready to work with a passionate, experienced, professional designer!
We offer four brand packages: Basics, Essentials, Next Level, and Dream Premium. All packages can be edited to create a bespoke package to fit your needs. Enquire for prices. Web design on Wix can also be added on to any brand package for an entire brand transformation! On the enquiry form, you can also enquire about individual services such as Illustration and pattern design.
The Basics Baby Branding Package
The Basics Baby branding package is designed to give start ups and small businesses the essentials to get your business off the ground and helping you to stand out from the crowd. Everything you need at an affordable price!
What's Included?
Brand Questionnaire
Moodboard
Logo & Alternatives
Submark
Brand Pattern or Graphic Elements
Colour Palette
Social Highlight covers x5
Brand Guidelines Sheet
Timescale: 3 - 4 weeks
The Essentials Branding Package
Launch your branding with a bang! This package includes all of the essentials for professional, strategic and consistent visuals throughout your branding and can be expanded upon as your business grows.
What's Included?
Brand Questionnaire
Moodboard
Logo & Alternatives
Submark
Brand Pattern or Graphic Elements
Colour Palette
Social Highlight covers x5
Stationary piece x1
Brand Guidelines & Strategy Documents
Timescale: 4 - 5 weeks
The Next Level Branding Package
Let me take your business to the next level! My OG package will give you all of the tools you need to launch your company with professional and consistent visuals throughout social media, branding and stationary.
What's Included?
Brand Questionnaire
Moodboard
Logo & Alternatives
Submark
Brand Pattern or Graphic Elements
Colour Palette
Social Highlight covers x5
Stationary piece x2
Social Media Template Bundle
Brand Guidelines & Strategy Documents
Timescale: 5 - 6 weeks
The Dream Premium Branding Package
You’re putting everything into your new business and it’s vital that this investment carries through to your branding. This package is built on the foundations of the expert strategy, timeless design and consistent brand application across every touch point - from social media to stationary and merchandise. It includes everything that you need to grow your business!
What's Included?
Brand Questionnaire
Moodboard
Logo & Alternatives
Submark
Brand Pattern or Graphic Elements
Colour Palette
Social Highlight covers x8
Stationary piece x3
Social Media Template Bundle
Custom Brand Illustration
Merchandise or Packaging Design
Brand Guidelines & Strategy Documents
Timescale: 7 - 8 weeks
Package Add Ons
WIX Website Design
Your business needs a website to advertise your services and sell your products, so we can cover you in all areas. I have experience in creating bespoke branding websites, using Wix.com, which allow you to easily edit, update and add content without needing your own computer skills. This service can be added to any branding package or existing clients I have done branding work with can enquire for an upgraded website too. Whats included in this service:
A fully customised and bespoke Wix.com website tailored to your branding and business
Designed and fully custom pages eg home, about, contact & blog
Ecommerce shop functions
Integration to your existing social accounts
Fully responsive & mobile compatible design
Estimated Timescale Add On: 3 - 4 weeks
When the entire branding package is approved and completed I will send you your badass new branding in the high-quality file types you desire and then you are ready to launch your amazing new look!
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Once you enquire we will have a chat to discuss if we would be a good match and when I can book you in! We can talk over email or if you prefer we can set up a discovery phone or zoom call. I will send you a quote and when everything is approved I will then send over the welcome pack, a contract for you to sign, and also an invoice for the 50% non-refundable deposit, and once that has been paid you are officially booked in!
When your project begins I will ask you in advance to answer my brand strategy questionnaire and to send over any inspiration/a moodboard/Pinterest board. With the information provided by you and my own in-depth research, I will create a strategy document and concept moodboard(s) for the brand look and feel. When a moodboard direction is approved I will then create max two branding concepts. When I receive your feedback and the concept is approved I will work on the other design elements within the package.
The Design Process
Jade, Pupdrobe
“Abi has her finger on the pulse to not only ensure your brand is in line with times ahead but for any direction your business might go. She is a fantastic asset to our business. "
Deborah, Deborah Online
"Abi is lovely, and working with her from start to finish has been a pleasure and a truly positive experience. We are already planning our next project!"
Sophie, What About Mums
“We are so pleased with our branding, it is exactly what we wanted to elevate our brand and grow our social following.”
Pattern Design
My patterns can be used on packaging, stationary and clothing/accessories such as dog harnesses. One design is typically completed within one week. More designs can take 2+ weeks depending on the amount. All exclusive pattern designs come with 2 revision rounds and a license to the pattern. Check out the gallery below to see some examples of my patterns. The estimated prices for my seamless pattern designs are the following:
Basic Pattern
An example of a basic pattern is spot, stripe or stars
Simple Pattern
A pattern made up of 2 - 3 motifs
Detailed Pattern
A detailed pattern made up of over 3 motifs plus
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What is the difference between a brand guidelines sheet and brand guidelines document?A brand guidelines sheet is a concise, one-page overview of your brand's key visual elements, such as your logo, colour palette, fonts, and basic usage rules. It’s ideal for quick reference or sharing with vendors for straightforward applications like printing or social media. A brand guidelines document, on the other hand, is a comprehensive multi-page resource that includes all the details from the sheet, plus an in-depth explanation of your brand strategy, tone of voice, logo variations, detailed usage examples, and more. This document ensures consistency across all touchpoints and is perfect for businesses with more complex branding needs or larger teams.
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What are social media templates?Social media templates are pre-designed layouts for posts and stories that make it easy to create visually cohesive content for your brand. They’re customised to match your brand’s style, including your logo, colour palette, and fonts, ensuring every post reflects your identity. As part of your package, I provide 20 templates—10 for posts and 10 for stories—created in either Canva or Adobe Express, depending on your preference. These platforms are user-friendly and allow you to quickly edit the templates with your own text, images, or updates. Templates save time, maintain consistency, and help your brand stand out across platforms like Instagram, Facebook, and LinkedIn.
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Do you offer payment plans?Yes, I offer flexible payment options to make the process as manageable as possible. To secure your booking, a 50% non-refundable deposit is required before the start date, and the remaining 50% is due once all design work is complete. For projects that take over one month, I also offer an extended payment plan where you pay a 35% non-refundable deposit to book your project, followed by 30% mid-project, and the final 35% upon completion. All branding files will be delivered after the final payment is received.
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What if I need something that isn’t included in the package?No problem at all! All my branding packages are fully customisable and can be tailored to suit your specific needs. If there’s something you’d like to add, remove or adjust, we can discuss your requirements and create a bespoke package just for you. Whether it’s additional stationery, packaging design, or extra social media templates, I’m happy to work with you to ensure you get exactly what you need for your brand.
ARE YOU READY TO INVEST IN YOUR BUSINESS & WATCH IT GROW?
Now you know about my packages I hope you are excited and ready to enquire! Can’t see what you’re looking for? Don’t worry and get in touch to enquire about more services I can offer or book a discovery call. My packages can just be used as a guide too as I can create bespoke packages tailored to your needs, just let me know! So, you know what to do...
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