Meet Clean Pup Club, a mobile dog grooming business bringing fresh trims and wagging tails to Johnson County, Kansas USA!

Built around the idea of “Your Pup’s Favourite Club”, I created a playful, welcoming brand identity that makes every pup and their owner feel like part of the club. Combining bold typography, playful illustrations based on the owners' dogs, friendly blues and soft creams, the branding strikes the perfect balance between fun, approachable and professional.

Alongside the brand identity, I designed custom graphics for their mobile grooming van, bringing the club's personality to the streets and creating a recognisable, feel-good brand that's sure to turn heads (and tails) wherever it goes!