Pink Beach is an outdoor beach bar created by Wondr Experience in Amsterdam. With colourful cocktails, delicious food, and even a ball pit pool, the concept is all about bringing a playful, beachy feel-good escape to the heart of the city.

As a brand-new experience for Wondr, Pink Beach needed an identity that captured its vibrant personality and unique experience. The branding needed to feel fun, retro, and instantly recognisable while complementing the bold and playful world of Wondr Experience. Think Miami beaches and the retro motel aesthetic.

I created a vibrant identity designed to feel feminine, inviting, and of course, pink! From the logo and colour palette to the brand guidelines, every element was carefully considered to create a cohesive brand that feels as memorable and joyful as the experience itself.

Pink Beach launched with an Instagram-worthy playful identity that perfectly captures its fun atmosphere. The branding positions the venue as more than just a beach bar, but an immersive tourist destination that people want to visit, photograph, and share with others.