JUNK is a purpose-led brand on a mission to inspire more sustainable and creative living. Born from years of experience in the events industry and witnessing unnecessary waste first-hand. JUNK aims to educate communities on how to reduce, reuse, and recycle while bringing people together through creativity and joy.

The founders wanted a bold and memorable identity that captured the heart of their mission while feeling approachable, inspiring, and full of personality. The brand needed to communicate sustainability in a positive and achievable way.

Inspired by creativity, community, and the idea that small actions can create a big impact, I developed a playful and bold identity designed to feel optimistic and empowering. Through edgy branding and a fun website, every element was created to communicate JUNK's mission.

JUNK now has a presence that feels vibrant, purposeful, and instantly recognisable. The new branding positions JUNK as more than just a business, but a movement that inspires creativity, connection, and positive change.