Glimmers is a playful lip balm brand inspired by the joy and nostalgia of childhood favourites like Lip Smackers. Designed for grown women who still crave moments of fun and play, the brand offers an elevated, health-conscious alternative that blends nostalgia with sophistication.

The founder wanted to create a beauty brand that captured the excitement and comfort of childhood memories while feeling refined, modern, and aspirational. The identity needed to feel playful without appearing childish and have the flexibility to evolve as the brand grows.

Inspired by the idea of 'glimmers' - those small moments of joy that brighten our day - I created a brand identity that feels nostalgic, uplifting, and full of personality.

Glimmers launched with a distinctive identity that feels both joyful and premium, capturing the magic of childhood nostalgia in a way that resonates with modern women. The new branding and packaging positions the business as a memorable and personality-filled beauty brand that's built to grow and evolve.